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Cinema Volta
John Maxwell Hobbs
Cinema Volta
John Maxwell Hobbs
BROADCASTING IN 2024: SPOTLIGHT FALLS ON PRODUCTION AND PLATFORMS
Here's a recent article I wrote for IBC looking at the trends in broadcast technology over the past year.

John Maxwell Hobbs
Jan 22, 20250 min read
Where are the Creators?
Music Tech UK asked me to contribute an opinion piece for their blog. You can find it on their site https://musictechnology.uk/where-are-the-creators/ along with a lot of other interesting stuff. Where are the Creators?By John Maxwell Hobbs, CEO, Streamline Media Over the past year, I’ve attended a number of music panels focussed on everything from the impact of AI to the challenges of having a career in the music business for people from under-supported demographics. They al

John Maxwell Hobbs
Sep 3, 20240 min read
Streamline Podcast - Tim Boggs
My startup Streamline Media Limited has launched a podcast. We’ll be talking to a wide variety of people in the creative industries about their work. The second episode features Tim Boggs. Listen to episode 2 with Tim Boggs Timothy Boggs is an award winning filmmaker, Artist and songwriter who lives and works in Los Angeles. His 30 year career as a sound supervisor and sound editor include notable television shows - “The Sopranos,” “Breaking Bad,” “The Good Wife,” “Queen Su

John Maxwell Hobbs
Sep 3, 20240 min read
Streamline Podcast - Eric Liljestrand
My startup Streamline Media Limited has launched a podcast. We’ll be talking to a wide variety of people in the creative industries about their work. The first episode features my old friend Eric Liljestrand.

John Maxwell Hobbs
Sep 3, 20240 min read
INTERVIEW: DOUGLAS RUSHKOFF ON AI IN MEDIA
My interview with Professor of Media Theory Douglas Rushkoff where he talks AI myths, legends and hard truths:https://www.ibc.org/interviews/interview-douglas-rushkoff-on-ai-in-media/9709.article

John Maxwell Hobbs
Jan 11, 20240 min read
ARTIFICIAL INTELLIGENCE: MYTHS AND REALITIES
While discussions around the ethics of AI are raging in boardrooms across the globe, there are still many misconceptions about the technology.

John Maxwell Hobbs
Jan 11, 20240 min read
INTERVIEW: DR ALEX CONNOCK ON AI - ‘AN EXPLOSION OF CREATIVITY’
I recently interviewed Dr. Alex Connock about AI and creativity for IBC https://www.ibc.org/interviews/interview-dr-alex-connock-on-ai-an-explosion-of-creativity/9755.article

John Maxwell Hobbs
Jan 11, 20240 min read
AI AND ETHICS: THE DEFINING POINT OF CONTENT CREATION
In the past few weeks, the news has been filled with one dramatic story after the other about AI. However, in a significant shift, rather than being about the technology itself, these stories have been about the people creating AI and those affected by it.

John Maxwell Hobbs
Jan 11, 20240 min read
Outside Broadcast CTOs
I've just interviewed six CTOs leading major Outside Broadcast companies for the publication SVG Europe. They've all had to overcome signification challenges to their industry during the Covid lockdowns, and they've all come out the other side with strong insights into the present and future of broadcasting. Read them here.

John Maxwell Hobbs
Dec 14, 20220 min read
How Covid Forced Broadcasters to Go Remote in 2020
I wrote an article for tvtech looking at the impact of Covid lockdowns on remote production workflows: https://www.tvtechnology.com/features/how-covid-forced-broadcasters-to-go-remote-in-2020

John Maxwell Hobbs
Apr 11, 20220 min read
IP for Broadcast
I recently produced a series of explainer videos for IBC. And, I presented one of them myself. Check it out here: Tech Expert: Inside IP

John Maxwell Hobbs
Jan 24, 20200 min read
Crossing the inflection point
My latest column on the state of the media industry is up at IBC 365. I discuss how we're the media industry is at an inflection point, one in which we have no clear view as to where we’ll end up, or who the winners will be. https://www.ibc.org/delivery/blog-crossing-the-inflection-point/2915.article

John Maxwell Hobbs
Jul 10, 20180 min read
Old dogs and new tricks
My latest column is up at IBC365. In the fresh connected world of IP, do years of experience in broadcast engineering still count, or should veteran technicians just hang up their SDI cables and retire? https://www.ibc.org/tech-advances/blog-teaching-old-dogs-new-tricks/2853.article

John Maxwell Hobbs
Jun 1, 20180 min read
No Such Thing As A Magic Bullet
My latest column is up at IBC356 - I discuss the endless search for a "magic bullet" that will solve all of broadcasting's problems: https://www.ibc.org/consumption/blog-theres-no-such-thing-as-a-magic-bullet/2784.article

John Maxwell Hobbs
Apr 25, 20180 min read
Building a worse mousetrap
Here's my latest opinion piece at IBC365 on the way "good enough" is changing in the broadcast industry: https://www.ibc.org/production/blog-building-a-worse-mousetrap/2652.article

John Maxwell Hobbs
Feb 6, 20180 min read
AI and the media industry
My latest column is up at IBC365. I give my views on the increasing hype around the potential for AI in media. https://www.ibc.org/tech-advances/i-for-one-welcome-our-robot-overlords/2625.article

John Maxwell Hobbs
Jan 22, 20180 min read
Outsourcing and the broadcast industry
My latest opinion piece is up at IBC365. I give my views on outsourcing and the broadcasting industry. https://www.ibc.org/content-management/focusing-on-the-core-the-importance-of-outsourcing/2582.article

John Maxwell Hobbs
Dec 8, 20170 min read
Just Because Your Cat Has Kittens in the Oven, That Don't Make 'em Biscuits
Here's my latest opinion piece for IBC 365, covering the clash of cultures between IT and broadcasting: https://www.ibc.org/delivery/technology-v-culture-the-art-of-making-and-delivering-tv/2064.article?_ga=2.228132957.138508793.1499935580-421349024.1491219481

John Maxwell Hobbs
Jul 13, 20170 min read
ENGINEERS AS CREATIVE PARTNERS – HOW THE FILM & TV INDUSTRY CAN LEARN FROM MUSIC PRODUCTION
A post I wrote for the National Film and Television School https://nfts.co.uk/news/engineers-creative-partners-–-how-film-tv-industry-can-learn-music-production NFTS Head of Technology, John Maxwell Hobbs, believes the film and television industry should view and work with engineers as creative partners as the music industry does and has designed the School’s new Production Technology MA to do just that. Why it is that broadcast engineers have long been viewed as boffins w

John Maxwell Hobbs
May 15, 20170 min read
WHY ARE WE FIXING WHAT ISN’T BROKEN? MOVING TO IT-BASED PRODUCTION 18th May: Free Production Technology Taster Workshop
I'll be teaching a taster workshop for the Production Technology MA I'm developing for the National Film and Television School on the 18th of May. More details here: https://www.nfts.co.uk/news/why-are-we-fixing-what-isn’t-broken-moving-digital-based-production

John Maxwell Hobbs
May 12, 20170 min read
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