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Cinema Volta
John Maxwell Hobbs
Cinema Volta
John Maxwell Hobbs
BROADCASTING IN 2024: SPOTLIGHT FALLS ON PRODUCTION AND PLATFORMS
Here's a recent article I wrote for IBC looking at the trends in broadcast technology over the past year.

John Maxwell Hobbs
Jan 22, 20250 min read
INTERVIEW: DOUGLAS RUSHKOFF ON AI IN MEDIA
My interview with Professor of Media Theory Douglas Rushkoff where he talks AI myths, legends and hard truths:https://www.ibc.org/interviews/interview-douglas-rushkoff-on-ai-in-media/9709.article

John Maxwell Hobbs
Jan 11, 20240 min read
ARTIFICIAL INTELLIGENCE: MYTHS AND REALITIES
While discussions around the ethics of AI are raging in boardrooms across the globe, there are still many misconceptions about the technology.

John Maxwell Hobbs
Jan 11, 20240 min read
INTERVIEW: DR ALEX CONNOCK ON AI - ‘AN EXPLOSION OF CREATIVITY’
I recently interviewed Dr. Alex Connock about AI and creativity for IBC https://www.ibc.org/interviews/interview-dr-alex-connock-on-ai-an-explosion-of-creativity/9755.article

John Maxwell Hobbs
Jan 11, 20240 min read
AI AND ETHICS: THE DEFINING POINT OF CONTENT CREATION
In the past few weeks, the news has been filled with one dramatic story after the other about AI. However, in a significant shift, rather than being about the technology itself, these stories have been about the people creating AI and those affected by it.

John Maxwell Hobbs
Jan 11, 20240 min read
GENERATIVE AI IN BROADCASTING: A RISING TIDE
For a rational perspective on the state of AI minus all the "killer robot" hype, read my interview with Sam Bogoch, looking at the history of AI, and where we are now. https://www.ibc.org/generative-ai-in-broadcasting-a-rising-tide/9546.article

John Maxwell Hobbs
May 2, 20230 min read
Outside Broadcast CTOs
I've just interviewed six CTOs leading major Outside Broadcast companies for the publication SVG Europe. They've all had to overcome signification challenges to their industry during the Covid lockdowns, and they've all come out the other side with strong insights into the present and future of broadcasting. Read them here.

John Maxwell Hobbs
Dec 14, 20220 min read
IBC KICKSTARTS 2022 ACCELERATOR PROGRAMME AT THE IET
IBC had it's first in-person event for it's Accelerator programme, and I was there to cover it: https://www.ibc.org/features/ibc-kickstarts-2022-accelerator-programme-at-the-iet/8436.article

John Maxwell Hobbs
Apr 20, 20220 min read
How Covid Forced Broadcasters to Go Remote in 2020
I wrote an article for tvtech looking at the impact of Covid lockdowns on remote production workflows: https://www.tvtechnology.com/features/how-covid-forced-broadcasters-to-go-remote-in-2020

John Maxwell Hobbs
Apr 11, 20220 min read
MEDIA TECH START-UPS: NAVIGATING ACQUISITIONS
What happens when a startup is acquired? Using frame.io as a case study for IBC: https://www.ibc.org/features/media-tech-start-ups-navigating-acquisitions/8433.article

John Maxwell Hobbs
Apr 11, 20220 min read
MEDIA TECH START-UPS: INCUBATION AND GROWTH
Taking a look at the media technology startup ecosystem for IBC: https://www.ibc.org/features/media-tech-start-ups-incubation-and-growth/8426.article

John Maxwell Hobbs
Apr 11, 20220 min read
FLEXIBILITY, SCALABILITY AND COMPLEXITY: INSIDE BBC WALES’ ALL-IP CENTRAL SQUARE FACILITY
I interviewed the people behind Central Square, BBC Wales' new facility, to find out how things are going a year after launch: https://www.ibc.org/features/flexibility-scalability-and-complexity-inside-bbc-wales-all-ip-central-square-facility/8417.article

John Maxwell Hobbs
Apr 11, 20220 min read
GENDER DIVERSITY IN BROADCAST TECHNOLOGY: HOW ARE VENDORS AND ORGANISATIONS RESPONDING?
The second of two articles for IBC about gender diversity in broadcasting https://www.ibc.org/features/gender-diversity-in-broadcast-technology-how-are-vendors-and-organisations-responding/8387.article

John Maxwell Hobbs
Apr 11, 20220 min read
IWD: GENDER DIVERSITY IN BROADCAST TECHNOLOGY: MORE NEEDS TO BE DONE
Here's an article I wrote for IBC365 about gender diversity in broadcasting: https://www.ibc.org/features/iwd-gender-diversity-in-broadcast-technology-more-needs-to-be-done/8371.article

John Maxwell Hobbs
Apr 11, 20220 min read
IP for Broadcast
I recently produced a series of explainer videos for IBC. And, I presented one of them myself. Check it out here: Tech Expert: Inside IP

John Maxwell Hobbs
Jan 24, 20200 min read
Crossing the inflection point
My latest column on the state of the media industry is up at IBC 365. I discuss how we're the media industry is at an inflection point, one in which we have no clear view as to where we’ll end up, or who the winners will be. https://www.ibc.org/delivery/blog-crossing-the-inflection-point/2915.article

John Maxwell Hobbs
Jul 10, 20180 min read
Old dogs and new tricks
My latest column is up at IBC365. In the fresh connected world of IP, do years of experience in broadcast engineering still count, or should veteran technicians just hang up their SDI cables and retire? https://www.ibc.org/tech-advances/blog-teaching-old-dogs-new-tricks/2853.article

John Maxwell Hobbs
Jun 1, 20180 min read
No Such Thing As A Magic Bullet
My latest column is up at IBC356 - I discuss the endless search for a "magic bullet" that will solve all of broadcasting's problems: https://www.ibc.org/consumption/blog-theres-no-such-thing-as-a-magic-bullet/2784.article

John Maxwell Hobbs
Apr 25, 20180 min read
Shouldn't we be having fun?
My latest column is up at IBC365 https://www.ibc.org/production/blog-the-importance-of-fun/2737.article In it, I emphasise the importance of having fun in what we do.

John Maxwell Hobbs
Mar 22, 20180 min read
TV isn't dead, it's evolving
My latest column over at IBC356 about the current state of TV in an historical context. https://www.ibc.org/delivery/blog-tv-isnt-dead-its-evolving/2689.article

John Maxwell Hobbs
Mar 12, 20180 min read
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