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Cinema Volta
John Maxwell Hobbs
Cinema Volta
John Maxwell Hobbs
INTERVIEW: DOUGLAS RUSHKOFF ON AI IN MEDIA
My interview with Professor of Media Theory Douglas Rushkoff where he talks AI myths, legends and hard truths:https://www.ibc.org/interviews/interview-douglas-rushkoff-on-ai-in-media/9709.article

John Maxwell Hobbs
Jan 11, 20240 min read
ARTIFICIAL INTELLIGENCE: MYTHS AND REALITIES
While discussions around the ethics of AI are raging in boardrooms across the globe, there are still many misconceptions about the technology.

John Maxwell Hobbs
Jan 11, 20240 min read
INTERVIEW: DR ALEX CONNOCK ON AI - ‘AN EXPLOSION OF CREATIVITY’
I recently interviewed Dr. Alex Connock about AI and creativity for IBC https://www.ibc.org/interviews/interview-dr-alex-connock-on-ai-an-explosion-of-creativity/9755.article

John Maxwell Hobbs
Jan 11, 20240 min read
IP for Broadcast
I recently produced a series of explainer videos for IBC. And, I presented one of them myself. Check it out here: Tech Expert: Inside IP

John Maxwell Hobbs
Jan 24, 20200 min read
Crossing the inflection point
My latest column on the state of the media industry is up at IBC 365. I discuss how we're the media industry is at an inflection point, one in which we have no clear view as to where we’ll end up, or who the winners will be. https://www.ibc.org/delivery/blog-crossing-the-inflection-point/2915.article

John Maxwell Hobbs
Jul 10, 20180 min read
TV isn't dead, it's evolving
My latest column over at IBC356 about the current state of TV in an historical context. https://www.ibc.org/delivery/blog-tv-isnt-dead-its-evolving/2689.article

John Maxwell Hobbs
Mar 12, 20180 min read
Building a worse mousetrap
Here's my latest opinion piece at IBC365 on the way "good enough" is changing in the broadcast industry: https://www.ibc.org/production/blog-building-a-worse-mousetrap/2652.article

John Maxwell Hobbs
Feb 6, 20180 min read
AI and the media industry
My latest column is up at IBC365. I give my views on the increasing hype around the potential for AI in media. https://www.ibc.org/tech-advances/i-for-one-welcome-our-robot-overlords/2625.article

John Maxwell Hobbs
Jan 22, 20180 min read
Net Neutrality
I've written an article attempting to make sense of the net neutrality debate. You can read it at IBC365 https://www.ibc.org/delivery/the-battle-for-net-neutrality/2633.article

John Maxwell Hobbs
Jan 22, 20180 min read
Why the industry needs more broadcast engineers
An interview I did for the National Film and Television School https://www.nfts.co.uk/news/why-industry-needs-more-broadcast-engineers Top technologist and former BBC Scotland Head of Technology John Maxwell Hobbs has been appointed to lead the National Film and Television School Production Technology MA. The Masters has been introduced to tackle a shortage of broadcast engineers and fill a looming skills gap in the industry. We asked John about the reasons for the skills g

John Maxwell Hobbs
Oct 3, 20160 min read
The problem with our data-driven world | Fusion
We live in a messy, non-Euclidian, non-Newtonian world, and all attempts to pretend we don't have extremely negative unintended consequences: via The problem with our data-driven world | Fusion.

John Maxwell Hobbs
Oct 20, 20150 min read
Why Audio Never Goes Viral
An article from Digg on audio vs. video on the internet. Worth a read. Why Audio Never Goes Viral.

John Maxwell Hobbs
Jan 17, 20140 min read
Netflix reaches 1.5m UK subscribers for its internet video service | Media | The Guardian
Netflix is now responsible for 30% of all internet traffic in the UK during peak viewing hours. Netflix reaches 1.5m UK subscribers for its internet video service | Media | The Guardian. Update: Either I misread the article originally, or it's been changed, but the 30% figure refers to US Internet traffic, and not the UK.

John Maxwell Hobbs
Aug 21, 20130 min read
BBC Academy - Technology - Out with the old, in with the new
I've written an article for the BBC Academy looking at the dramatic changes we're experience in broadcast technology. Check it out here: BBC Academy - Technology - Out with the old, in with the new.

John Maxwell Hobbs
Aug 8, 20130 min read
What's the new A&R?
In my previous post, I discussed the recent announcement by Thom Yorke of Radiohead that he was pulling his music from Spotify. This announcement has caused quite a stir, with lots of people taking pro and anti Spotify positions. It's important to have this sort of debate, but the focus on Spotify is causing people to miss the real point. Although his target was Spotify, ProducerNigel Godrich defined the real problem when he posted, “Making new recorded music needs funding

John Maxwell Hobbs
Jul 29, 20130 min read
Google’s Solution to Bringing Online Video to TV | MIT Technology Review
If the user interface is good, this could be the step Connected TV needs - at $35, it's a great price and by being so simple, it's far more flexible than an Apple TV. Google’s Solution to Bringing Online Video to TV | MIT Technology Review. Related articles* Why Google Chromecast isn't quite Apple TV... yet (macworld.com) * The World Isn't Ready For The Chromecast Yet (buzzfeed.com) * Apple TV vs. Google TV (cabletv.com) * Google's TV (buzzmachine.com) * How Chromecast Fits

John Maxwell Hobbs
Jul 25, 20130 min read
TV Foresees Its Future. Netflix Is There. - NYTimes.com
It's not about the delivery mechanism, it's about the shows! TV Foresees Its Future. Netflix Is There. - NYTimes.com.

John Maxwell Hobbs
Jul 22, 20130 min read
Robert McNamara and the Dangers of Big Data at Ford and in the Vietnam War | MIT Technology Review
When even MIT warns about the dangers of over-reliance on big data, you know somethings up. Robert McNamara and the Dangers of Big Data at Ford and in the Vietnam War | MIT Technology Review.

John Maxwell Hobbs
Jun 21, 20130 min read
The Web is where it all went wrong
Yesterday the internet was alight with celebrations of the World Wide Web's 20 year jubilee. I marked it with a moment of silence in memoriam for the internet that might have been (and possibly could still be). Don't get me wrong - I'm a big fan of the web and the irony of the fact that I'm using it to publish this essay is not lost on me. As a matter of fact, I'm going to be making liberal use of a lot of the techniques I'm going to be complaining about, so this is not an

John Maxwell Hobbs
May 16, 20130 min read
Early days on the 'net: Now what do I do with this thing?
So, I began to play around with my new found global connectivity. I quickly mastered using Pine for email (and became a dedicated Pico user as well. Never could get my head around EMACS). Fortunately, Panix offered hints as to useful things. I played around with Gopher and became a fan, checked out this new thing called the World Wide Web and quickly dismissed it as going nowhere because it was not as easy to use nor as full of information as Gopherspace or Archie. And then

John Maxwell Hobbs
Nov 20, 20120 min read
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